Untangling the web of the product development process
Creating hundreds or thousands of new SKUs every season relies on many teams working on many processes, from materials selection and product photography to in-market distribution and promotion.
Optimizing interlinked processes one by one, however, rarely accelerates the end-to-end design-to-shelf timeline enough to transform the business’s competitive position. Companies pay a high price for low visibility: time-consuming reviews and approvals, searching in multiple systems, and versioning chaos.
This guide explores how product driven companies can accelerate their product creative life cycle using a modern content platform.
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